Your Brand. Your Voice. Your AI.

A Two-Part Branding & AI Workshop Series for Small Business Owners

A strong brand identity is the foundation of successful marketing — and now, AI can help you express and scale that brand more efficiently than ever. This two-part interactive workshop series will guide attendees through building a clear brand identity and then show them how to train AI to use that identity to generate aligned, on-brand social media content and strategies.

Part 1: Build Your Brand Identity

Thurs June 26, 2025   3:30- 5:00pm, BECC 1122  (Hybrid event- virtual or in-person)

 🧭 Define Your Brand: A Step-by-Step Identity Guide

• Clarify your brand’s mission, voice, tone, and values
  
• Identify your target audience and brand personality
  
• Receive a downloadable brand workbook you can use across all platforms

Presented by: Theresa Bloom, Director of AI U & Social Media Adviser, SBDC