BEFORE THE BUSINESS: Build and Test Your Business Model Canvas helps aspiring entrepreneurs avoid moving forward before understanding how the business will actually work. In this hands-on workshop, participants will pressure test their idea, identify customers, clarify value, explore revenue and costs, spot gaps, and uncover assumptions before investing time, money, and energy into launch. Entrepreneurs leave with a clearer business model and practical next steps.

• Why a good idea is not always a business model
• The key questions every business starter should answer
• How to spot gaps and assumptions early
• What makes a business model realistic
• How to pressure test before launch
• Next steps for strengthening the idea

Our Speaker: Amy Jo Lambert, MSc is the Assistant Director of the Illinois SBDC at Bradley University and works closely with entrepreneurs to turn ideas into viable businesses. She holds a Masters Degree in Business Design & Innovation. Her work focuses on helping business owners gain clarity, understand what it takes to succeed, and take the next right steps with confidence as they build their strongest business potential.