In today’s world, a strong digital presence isn’t optional — it’s essential. Whether you’re just getting started or looking to refine your strategy, the Illinois SBDC at Bradley University is here to help you stand out online and connect with the right audience.
We provide personalized guidance and hands-on training to help you build, manage, and grow your digital brand across social media platforms, search engines, and beyond. Our goal is to help you create a consistent, professional online presence that not only reflects your brand but also drives real results — from increased visibility to stronger customer engagement.
Creating a Digital Presence Learn how to build and maintain a consistent brand across digital platforms, including websites, social media, and online directories.
Google Business Profile Setup & Optimization We help you claim, optimize, and manage your Google Business Profile, making it easier for customers to find you in local searches.
Social Media Strategy & Planning We’ll help you develop a clear strategy tailored to your business goals, industry, and audience — so you post with purpose.
Content Calendar Creation Stay organized and consistent with a custom social media content calendar, including post ideas, themes, and timing suggestions.
Content Creation Tips & Tools Get help writing captions, choosing visuals, using hashtags, and leveraging free tools to create high-quality content with ease.
Branding & Identity Development Define what your brand stands for and how to communicate it. We’ll walk you through identifying your brand voice, style, and values.
Target Audience & Platform Selection Not every platform is right for every business. We help you identify your ideal customer and the platforms where they spend their time.
We work with small business owners, startups and entrepreneurs in all industries — whether you’re building your digital presence from scratch or looking to sharpen your approach.
Our one-on-one advising sessions, in-person group workshops, and webinars are designed to provide you with hands-on learning. You’ll gain the tools and knowledge to integrate all your digital assets — from websites to social media — to promote your business, build brand awareness, and effectively launch or grow your business.
